Role // Art Direction / Design / Writing / Development / Baking
As self promotion, I selected 15 Interactive Creative Directors and made 45 brownies in 3 flavors—3 for each CD. A box containing the brownies was sent to each person. On top of the box was a note stating the similar euphoria effects between marijuana and chocolate. Each brownie had a label indicating its flavor, and was topped with an edible frosting sheet that had a unique QR Code printed on it.
When the CD scanned the code, they were taken to a landing page with a personalized message. Each message tied together the flavor of the brownie and a piece of my work, and included a URL driving them to the respective piece on my website. The person would then click on the URL and be sent directly to that campaign.