Finish Dishwashing
Role // Art Direction / Design
Homeowners in hard water areas know that getting clear dishes and glasses is a battle. What they don't know is there's a product that can combat this issue.
We created the Hard Water Showdown to communicate a problem, that was technical and not always easy to identify, in an educational, fun way that demonstrated how Power Up was the reigning victor in the hard water battle.
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In our continued effort to grow brand affinity on Facebook, we kept on delivering the benefits in playful and inspiring ways to motivate our fans in their daily lives.
