Clearasil Ultra

Role // Art Direction / Design

Clearasil changed its focus for 2014 and wanted to be much more targeted towards teenage boys. Our biggest challenge was to drive relevance with this very difficult-to-advertise-to audience. Our task? Create a participation platform centered around the #UpYourGame fast message.

We created a crowdsourced experience that gave teens the chance to up their games by co-creating a series of YouTube videos. Each video builds onto the previous one based on teens’ best comments to create the most weirdly awesome ultimate confidence boost.

YouTube Partners




Mobile and Twitter GIFs