Role // Art Direction
Air Wick partnered with the National Park Foundation to create a unique line of fragrances, each scent finding inspiration by a featured park. We highlighted this unique collaboration by letting fans know that these were scents only Air Wick could give them.
We created a microsite takes users through an interactive video that leads them to our nations majestic parks where they can learn more about each scent's inspiration. Fans also have the opportunity to take a quiz and find out which National Park best represents them.
Within a week of going live, the site had 3,200 unique views (without any media) and a 300% increase in time spent on exploring the site vs. average. It also received a nomination for a CSS Design Award website of the day for tech.