Finish Dishwashing
Role // Art Direction / Design
Homeowners in hard water areas know that getting clear dishes and glasses is a battle. What they don't know is there's a product that can combat this issue.
We created the Hard Water Showdown to communicate a problem, that was technical and not always easy to identify, in an educational, fun way that demonstrated how Power Up was the reigning victor in the hard water battle.
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In our continued effort to grow brand affinity on Facebook, we kept on delivering the benefits in playful and inspiring ways to motivate our fans in their daily lives.
Audio enabled. Living in a hard water area led homeowners to put up with the issue of spotting and film on their dishes and glasses without really knowing the exact cause. We needed to get them to to understand that these symptoms were caused by hard water, and let them know there was a product that could combat it.
