To demonstrate the idea of "news from there to here" in the digital space, the school of thought of six degrees of separation was used. By doing this, we leveraged social media technology to reinforce our idea of how news there affects us here.
When users visit the website, they're given the option to choose 1 of 3 methods to receive their news: manual search, locating it on a map, or using their social networking/phone book contacts.
When users download the Worldfocus app to their smartphone, they have the same options of news retrieval as on the website, with one added feature: 'Bumping' to a friend's smartphone.
Stands topped with glass cubes would be placed in major metropolitan thoroughfares in cities where Worldfocus is broadcast. To help illustrate the different events from other parts of the world that affect us here, dynamic holograms would rotate into the cube on an hourly basis with an accompanying news blurb.
TV, web, mobile, OOH, alternative
(Pitch) – International news can be difficult to follow. There are so many things that happen every day that it can be hard to connect the events that happen there with how those events affect us here. But it’s important to make these connections.
Worldfocus was an international news show created to help provide a context for these world events and the influence they have for an American audience. It was news paired with insight to understand how what happens there affects our world here.