Partnership for a
Drug-Free America
Drug-Free America
Integrated
concepting, digital art direction
How do you talk to your teenager about drugs? Patsy, a well-intentioned, high-energy mother uses over-the-top methods to go to any length to keep her kids from using drugs and alcohol. The character Patsy was the star of a series of home-video created to steer parents toward the right way to talk to their kids about drugs.