Branding, logo, website, collateralstrategy, copywriting, design, development, maintenance
The November Rain is one of 25 fishing charter boats docked at Westlake Marina in Montauk, NY. As a part-time business, the company needed a strong online and offline presence for potential customers, to compete with other part-timers as well as those who charter on a full-time basis. I worked with one of the owners, my sister Jill, to create a look and feel that was part nautical, part rustic and all friendly. We wanted to make sure the site had plentiful information and resources for people looking to possibly fish with them.
This website was created through customization of the Joomla RocketTheme template Grunge. Various modules, components and plug-ins were used including Flexi Contact, Mobile Joomla and Z Weather. A blog section was created so the captains could keep an up-to-date log of all fishing reports for their recent trips. The rack cards were placed alongside the boat and surrounding marina areas. To help promote the website and create a cohesive user experience, we included a custom QR Code (there's a small graphic of the boat in the center) on the card to enable quick access to more content on the mobile site. Lastly, the sign above the boat helps give immediate recognition for those walking along the dock or visiting the nearby restaurant.