National Restaurant Association
National Restaurant Assoc banner on bravotv.com National Restaurant Assoc banner on bravotv.com National Restaurant Assoc banner on Yahoo.com
National Restaurant Assoc banner on yahoo.com
National Restaurant Assoc banner on pandora.com
Banners
art direction
(Pitch) – Many people have been understandably more conservative with their budget, especially when it comes to the luxury of eating out. Yet, attachment to a brand or lifestyle is not merely about money – it's also about the emotional affinity one has for it. The story of American restaurants is the story of America, and of all of us. To remind people of this, we created a campaign with a nostalgic undertone, using trivia and (another American tradition) movies to engage our audience. We also invited them to share their restaurant stories with others through contextual banners.

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