Veet Hair Removal

Role // Art Direction
Illustrator: David Wenzel

Our goal was to get women to rethink their choice of razors and consider switching categories by focusing on the downsides of shaving that resonate with them the most.

By playing upon the already existing stereotype of fairy tales, we show women that there's a different way to get your happily ever after, and it doesn’t involve archaic razors (or a prince). Along with all of the imagery, a wax seal was created by the Illustrator that accompanied each post.