Private Cord Blood Bank

Role // Art Direction / Design

The client, a leading private cord blood bank, needed an abridged online version of their comprehensive downloadable information kit that was sent via email to expecting parents as part of their CRM.

I was involved from conception throughout the entire design execution and file hand off, working closely with the agency's UX lead. I also created some of the GIFs seen on the site. The website can be viewed here.

In addition, I redesigned the brand's homepage, again working with UX and being involved from concept through execution. That can be viewed here.