Role // Art Direction / Design
Homeowners in hard water areas know that getting clear dishes and glasses is a battle. What they don't know is there's a product that can combat this issue.
We created the Hard Water Showdown to communicate a problem, that was technical and not always easy to identify, in an educational, fun way that demonstrated how Power Up was the reigning victor in the hard water battle.
In our continued effort to grow brand affinity on Facebook, we kept on delivering the benefits in playful and inspiring ways to motivate our fans in their daily lives.