Role // Art Direction / Design
Adidas’ retail stores began a monthly merchandising theme program with signage, window displays, product, and grass-roots efforts all organized around supporting the chosen theme for that month. Originals and Sports Performance each had a unique take or variation on the theme.
To prove to ballers that the new adidas Crazyquick basketball shoes were faster than fast we gave them the opportunity to put them to the test with a fun in-store mini drill in their flagship NYC location. Top performers won gift cards, and one grand prize winner was given a pair of Crazyquicks. It was one of the most interactive and engaging events the store had held.
In addition to Crazyquick, other in-store activations included promotion for their Sports Performance Climacool apparel and Introduction of the Originals' new line of adidas watches.